Founded in 1891, Merck is one of America’s largest pharmaceutical companies. In light of their new creative branding, Merck needed revamped recruitment marketing materials and updated brand messaging. Targeted at military veterans, the brochure below hinges on a sense of patriotism, honor, and service. The messaging ensures potential candidates that a career with Merck will allow them to continue to serve humanity; that both candidate and corporation are working towards a better world, and that a career with Merck is a partnership of aligned values and experiences.
Social Media Content
As they established the recruitment arm of their social media presence across Facebook, Instagram, LinkedIn, and Twitter, Merck was looking for support in both content generation and execution. In efforts to connect with prospective candidates, content topics span job postings, brand-facts, notable employees and achievements, and thought-provoking surveys. The resulting content seeks to honor Merck’s 126 year history while distinguishing the company as both a trailblazer and noteworthy employer.