Brand Guide & Voice Creation

EMME

The client, Gerding Edlen, began developing a new luxury apartment building near Chicago’s West Loop, and needed a brand that would appeal to young, urban-dwelling families with trendy sensibilities. Brand development commenced with the creation of a clean, modern aesthetic that complemented a confident, approachable voice. Characterized by self-expression, comfort, and familiarity, the EMME brand copy copy seeks to ignite the audience’s memory of home, and hopes to welcome tenants to a place where they feel welcomed and connected.

EMME brand guide
EMME brand guide
EMME brand guide
EMME brand guide
EMME brand guide
EMME brand guide
EMME brand guide
EMME brand guide
EMME brand guide
EMME brand guide
EMME brand guide
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EMME brand guide

(847) 533 - 8671

Chicago, IL, USA

©2017 BY CHARLOTTE MARIE JAMIE.