Campaigns
 

Wendy's

Renowned for their irreverence and social media trolling, Wendy's needed a recruitment campaign that leveraged their brand tone while enticing applicants to consider a job at their restaurants. The messaging would need to feel fresh, but also appeal to a broad audience—teenagers, college students, and retirees alike. The following creative concepts are whimsical, on-brand approach to the campaign messaging.

Heinz Ketchup

When you think about The Superbowl, ketchup probably isn’t the first thing that comes to mind. Heinz wanted to change that with a campaign that encouraged shoppers to stock up and make Heinz a Super Bowl centerpiece. The concepts below leverage sports vernacular to incentivize consumers to consider Heinz as part of an essential game day ingredient.

 

The Cheesecake Factory

The Cheesecake Factory was looking for a fun, engaging recruitment campaign that spoke to both front and back of house employees. It was important that the campaign address the needs of prospective employees (flexible hours, enough shifts, supportive coworkers), while also highlighting a culture dedicated to quality food, excellent service, and camaraderie. The resulting creative features a series of satisfying moments during each employees' workday. The copy, presented in short narratives, expands on "that moment when," in order to create a well-rounded story that appeals to prospective candidates. Unified by a versatile, energetic tagline, the campaign is an apt demonstration of The Cheesecake Factory's vibrant, effusive culture.

 

Blue Plate Mayo

For over 100 years, Blue Plate Mayo has made its mark in the south; however, tough competition from other brands prompted an opportunity for an awareness-boosting campaign. With a primarily female audience, the brand would be positioned to recall the old fashioned home cooking that Blue Plate embodies. The creative below employs a modernized retro aesthetic that acknowledges the brand’s history while leveraging a sense of nostalgia for home cooked food. The headline, There’s No Taste Like Home, reinforces the brand positioning and encourages the audience to consider their most fond food memories. 

 

Sunstar + Crayola

Sunstar was looking for a campaign that leveraged their partnership with Crayola. With kid-friendly creative that encourages good oral hygiene habits, the two concepts below show that brushing your teeth can be a fun, enjoyable experience.

 

P&G: Publix

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P&G: Meijer

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Meijer: P&G Beauty

In efforts to attract more beauty shoppers, Meijer was looking for a campaign that helped position their stores as a one stop beauty destination. Both young and whimsical, the below creative outlines the value that Meijer and P&G  bring to beauty shoppers, no matter their style or life stage. 

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