The Cheesecake Factory Recruitment Campaign

BRING YOUR BEST

The Cheesecake Factory was looking for a fun, engaging recruitment campaign that spoke to both front and back of house employees. It was important that the campaign address the needs of prospective employees (flexible hours, enough shifts, supportive coworkers), while also highlighting a culture dedicated to quality food, excellent service, and camaraderie. The resulting creative features a series of satisfying moments during each employees' workday; the copy, presented in short narratives, expands on "that moment when," in order to create a well-rounded story that appeals to prospective candidates. Unified by a versatile, energetic tagline, the campaign is an apt demonstration of The Cheesecake Factory's vibrant, effusive culture.