Voice Creation + Website Copy
As they approached their 30th anniversary, Harmer embarked on a brand overhaul that encompassed messaging, service offerings, aesthetic, and of course, website. The project commenced with a thorough brand audit that guided the creation of a fresh new voice. At once authoritative and individualistic, the brand voice makes its mark with a sense of confidence and honesty that both encourages the audience's trust in the brand and sets them apart in their competitive field. It is this updated brand voice that can be appreciated throughout the Harmer site.