Owning labels such as Emeril’s, Ac’cent, and Mrs. Dash, B&G Foods Inc. manufactures, sells, and distributes a wide variety of food and household products across Canada and the US. The client needed engaging, brand-focused social media copy and content for 7 of their brands during the holiday season of 2016. The samples below demonstrate content that the audience would find informative, useful, and inspiring. Leveraging a sense of culinary creativity, fun, and possibility, the content managed to distinguish its respective brands in a unique, enticing manner.